This is

Umoja Marketing

About The Umoja Team

At Umoja Marketing, we’re more than just a team—we’re your marketing partners and biggest cheerleaders. Led by our founder, Vivian Watkins, we bring together passion, strategy, and a whole lot of heart to help small businesses grow smarter, not harder.

You can often find us tucked away in cozy coffee shops or buzzing co-working spaces, where the air is filled with laughter, creativity, and the occasional debate over which latte reigns supreme. We’re here to work hard for our clients and show up for one another—because no woman should do business alone.

From brainstorming bold ad strategies to fine-tuning systems that make life easier, we believe in blending big ideas with practical solutions. We’re here to make your business goals a reality. Together, we thrive so you can shine.

A Boutique Ad Agency

At Umoja Marketing, we chose to be a boutique ad agency because we believe in quality over quantity. Our approach allows us to serve a select number of clients at a time, giving each business the focused attention it deserves. When you work with us, you’re not just another name on a list—you’re part of the Umoja family.

Being boutique

means our small

but mighty team

takes the time to truly understand your business.

We dive deep into your goals, audience, and unique challenges so we can create marketing strategies that fit like a glove.

We are Umoja

Your Marketing Hype-Women

Passionate About Ad Strategy for Small Businesses!

-Just Your Average Data-Nerds with 2a Creative Flare

That thrives on seeing you WIN

#WomenOwned

#BlackOwned

#LoveMotivated

There’s no copy/paste/repeat here—every plan we craft is as unique as the business we’re partnering with.

Through our

signature process,

we don’t just throw out ideas; we build smart, sustainable strategies designed to grow your business and amplify your impact.

From our in-depth onboarding to the personalized campaigns we deliver, everything we do is tailored to your success.

This hands-on, high-touch approach means you’ll never feel lost in the shuffle. We’re here to be your dedicated partner, ensuring every dollar you invest in marketing works hard for you.

If you’re a growing business looking for a team that genuinely cares about your success, Umoja Marketing is the perfect fit. Together, we’ll create the kind of

growth that feels as good as it looks.

READY TO GET STARTED?

Book Your 20 Min

Blueprint to Growth Call

I'M READY

Get To Know A Little Bit More About Out Founder

Just for Kicks And Giggles

You lived in Saudi Arabia

as a child—what was that like?

Living in a culture so different from my own taught me to appreciate diversity and gave me a global perspective. Plus, traveling the world with my family was incredible

You homeschooled your kids

for nearly a decade—how'd you do it?

Lots of coffee, prayer, and love! I believe in the freedom to tailor education to each child’s needs.

I’m a lifelong learner, so homeschooling was just as much about growing alongside my kids as it was about teaching them.

What’s your favorite dish

to cook at home?

Anything that’s a twist on the classics! I love taking comfort foods and reimagining them as gluten-free, healthier versions.

As a natural health advocate,

what’s one habit you swear by?

Drinking herbal teas daily and keeping homeopathic remedies on hand. I love incorporating organic whole foods into our meals—it’s a delicious way to stay healthy.

If you had to describe your

superpower, what would it be?

Empowering women! Whether it’s cheering them on to take charge of their health, home, or business, I feel like God designed me to be a cheerleader for women’s success.

What’s something people are surprised to learn about you?

I’m an introvert! Most people assume I’m extroverted because I run a networking group for Christian women entrepreneurs. I do it because I believe in stepping out of your comfort zone—it’s where real growth happens.